Course content
Year 1
Tourism Industry Environment 1
This unit aims to provide a broad perspective on the complex inter-relationships that exist between tourism and related service organisations and their environment. Further, the unit aims to facilitate your understanding and application of basic economic concepts and analytical tools relevant to the study of tourism.
Organisational Behaviour
This unit aims to provide you with the knowledge to identify, examine and apply a range of transferable people skills which will enable you to work with, manage and lead others in tourism and related service industries. It provides you with frameworks for analysing and making sense of organisational life and your own personal experiences in the workplace. Finally, it also aims to give you an appreciation of the role of teams and managers within tourism and related service industries.
Accountancy
This unit will provide you with an underlying understanding of financial recording systems, the preparation and analysis of final accounts and their relevance within tourism, hospitality and leisure, organisations.
Marketing
This unit will provide you with an underlying understanding of marketing and its application within tourism and related service industries. It also aims to help you to appreciate the pivotal role marketing plays within an organisation and provide you with an understanding of the principles and practice of marketing as part of the business approach of tourism related enterprises.
Professional and Academic Development
This unit is designed to assist you in achieving the level of professional skills demanded by the programme and your potential employers. The unit aims to encourage you in the development of useful transferable skills that can be used in the various contexts to which you will be exposed throughout your academic study.
Events Operations
In this unit you will be introduced to the operational features of a wide variety of events, both domestic and international, that are available to trade customers or the general public. It aims to provide you with an overview of the events industry, including its scale and structure, together with a knowledge of career opportunities.
Year 2
Tourism Industry Environment 2
The aim of this unit is to build on and develop the basic economic concepts and analytical tools introduced in Tourism Industry Environment 1 in Level C and to provide a fuller understanding of the nature and characteristics of the competitive business environment in which tourism organisations operate and exist. Consequently, this will require you to build on and develop your skills initiated in Year 1 relating to the analysis of information, in order to make pro-active business decisions.
In addition, you will examine the wider environmental influences on tourism and related service organisations. Due to the dominance of the small and medium sized business within these industries, the unit also aims to give some focus on the particular issues impacting on the small and medium sized business.
Human Resource Management
This unit aims to provide an understanding of the need for effective management of human resources within tourism and related service industries. You will be able to research, evaluate and apply appropriately a wide range of people management skills, techniques and practices. You will be encouraged to develop your self-management strategies, applicable to any management specialism and be able to assess practical human resource issues in the workplace.
Financial Management
This unit will build on the concepts covered in Accounting at Level C, in order to develop your ability to critically review, appreciate and report on management accounts. You will further develop your handling of financial data and investigate commonly used methods of accounting calculations for evaluation and planning in tourism and related service industries.
Work Placement
The work placement provides an opportunity for you to experience the working practices of tourism or related service industries. Within this context the aims of the unit are to enable you to experience the application of theory to practice through your own involvement in the day to day running of a company. You will be encouraged to analyse and evaluate the work-based application of the concepts, knowledge and skills developed in other units. Finally, you will develop your understanding of organisations at work.
Research Methods & Project
The unit aims to provide you with the opportunity to undertake a detailed study of a specialised topic or project within tourism and related service industries dependent upon the pathway chosen by you. It also aims to develop skills in analysis, team working, problem solving, research and synthesis.
Events Management
This unit will introduce you to the growth of the events industry World-wide. It will provide you with the underpinning theory and practical tools necessary to engage in operational, tactical and strategic control and management of events. Within a group, you will plan, implement and manage an event, applying the knowledge and skills acquired in this unit and others.
