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Public Relations BA (Hons)

Course overview

You can still apply to BU (including through UCAS Extra). Please apply through UCAS as soon as possible; your application can only be assessed once we have received it from UCAS.


What will I study?

  • This course offers the theory, practice and experience a graduate requires for entry into a public relations career at an executive level
  • The first two years provide a foundation for the professional practice during placement within the PR industry – a key feature of our course and one which is offered by very few others
  • The final year integrates professional and academic learning allowing you the opportunity to pursue your particular academic interests to prepare you for your careers in the PR sector
  • You'll work with high profile public figures and business leaders in building and defending reputations, help build major brands and services, and work for the public good in government and not-for- profit organisations
  • This course is recognised by the Chartered Institute of Public Relations and the Chartered Institute of Marketing
  • View the detailed course content description.

Who should study this course?

  • As the top PR course, we are looking for students who have ambition, academic ability and, preferably, an active interest and involvement in communications
  • We are looking for creative candidates who have who have good communication and presentation skills
  • Applicants will need to demonstrate a desire to work in the public relations industry and show an understanding of how the industry works
  • View the selection criteria for this course.

What can I do next?

  • When you complete your four years at BU, you will be amongst the best educated and most professionally-ready entrants to the public relations industry
  • You'll have a portfolio of work from your placements and course projects that is a big help to getting your first job as it shows your depth of learning and experience
  • You will have an opportunity to do paid PR consultancy for the Media School’s own Marketing and PR agency, the Creative Enterprise Bureau
  • View the career opportunities for our BA (Hons) Public Relations graduates
  • Many of our graduates go on to study a Postgraduate course at BU.

Tell me more

The BA (Hons) Public Relations is the UK's longest- established course with its strength recognised widely by leading international consultancies, government, major companies, academics and not-for-profit organisations.

You'll find the teaching staff are leading academics and practitioners, many having worked in senior positions as well as being important researchers of national and international significance. They are also members of The Media School's Centre for Public Communication Researce, so your teaching is always at the leading edge of theory and practice, which gives a real advantage as you go forward in your career.

There's no better place to study for a career in public relations than at The Media School at Bournemouth University, which has been designated as the only Centre for Excellence in Media Practice by the Higher Education Funding Council for England. That means it is top rated for excellence in teaching - and you will get the benefit. It also has the best media production resources in British universities. You'll be rubbing shoulders and sharing ideas on the future of communication with tomorrow's top advertising creatives, journalists, media producers and screenwriters.

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Key Facts

Next start dates:
September 2012, September 2013

Location:
Bournemouth University (Talbot Campus)

School:
The Media School,

Accreditations:
The Chartered Institute of Marketing (CIM) and the Chartered Institute of Public Relations (CIPR)

Duration:
4 years (including 40 week placement)

Delivery method:
Full-time

Entry requirements:
For 2012 entry: 300 tariff points from 3 A-levels or equivalent.
For 2013 entry: 320 tariff points, typically from 3 A-levels or equivalent (including 120 from one A-level or equivalent). BTEC Extended Diploma: DDM
Further details about entry requirements

Relevant subjects:
English Language, English Literature, Psychology, Sociology, Law, Politics, Communication, Media Studies, Business Studies

Recommended GCSEs:
A minimum requirement of 5 GCSE's A* - C including Maths and English or equivalent qualifications

If English is not your first language:
IELTS 6.5 (Academic) or above.
International entry requirements

UCAS code:
P210

Course reference:
BAPRS

Related courses:
Journalism, Corporate and Marketing Communication, Media

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