Marketing Communications FdA

Course overview

You can still apply to BU (including through UCAS Extra). Please apply through UCAS as soon as possible; your application can only be assessed once we have received it from UCAS.

Marketing communications is central to any organisations' strategies. Similarly for the not-for-profit sector, marketing communications is a core activity. Therefore both categories of organisations not only need to understand and use it at strategic level, but also understand and apply the techniques and processes at an operational (day to day) level. Organisations realise that marketing communications is not just a 'business function' but is the interface between the business and its brand(s), and their customers, consumers and the public. Our marketing communications degree is designed to address both the inward and outward facing nature of the discipline, enabling students to fully understand and critique the role and practice of marketing communications in both the business and the social context.

The marketing communications course endeavours to provide you with the opportunity to acquire a broad base of knowledge and a critical understanding of consumer behaviour, branding, customer relationships and digital communication. At the same time, an understanding of the impact of the media and broader contemporary communication issues underpin many of the units that you will follow. Study also requires the development of skills and personal capabilities to act on the acquired knowledge and critical appreciation of the whole area of marketing communications. This is reflected in the aims and intended learning outcomes of this course.

This Foundation Degree specifically incorporates aspects of work-based learning in order to ensure extra opportunities for you to relate your underpinning to the working environment. The work-based provides you with the experience of professional practice within the marketing industry.

After completion of this course you may if successful progress into the third year of BA (Hons) Marketing Communications.