Marketing Communications BA (Hons)

Course overview

You can still apply to BU (including through UCAS Extra). Please apply through UCAS as soon as possible; your application can only be assessed once we have received it from UCAS.

This course provides you with the opportunity to acquire a broad base of knowledge and a critical understanding of consumer behaviour, branding, customer relationships and digital communication.

What will I study?

• You will study the impact of the media and broader contemporary communication issues
• You will design, implement and control marketing strategies and the marketing mix across a range of different market types
• This course is accredited by the Chartered Institute of Marketing (CIM). Graduates of this course can enter the CIM qualification system at professional postgraduate diploma level
• View the detailed course content description

Who should do this course?

• We are looking for creative candidates who have who have good communication and presentation skills
• Applicants will need to demonstrate a desire to work in the marketing communications industry. This might include completion of work experience in marketing, advertising, or media industries
• View the selection criteria for this course

What can I do next?

• Graduates from this course have gone onto to work within large multinational companies such as Sony, Twinings, Unilever and Siemens as well as many smaller independent firms
• Our graduates are working as Marketing Managers, Media Assistants, Account Executives and Communication Planners
• View the career opportunities for our BA (Hons) Marketing Commnunications graduates

• Many of our graduates go on to study a Postgraduate course at BU

Tell me more

Marketing communications is central to any organisations' strategies. Similarly for the not-for-profit sector, marketing communications is a core activity. Therefore both categories of organisations not only need to understand and use it at strategic level, but also understand and apply the techniques and processes at an operational (day to day) level. Organisations realise that marketing communications is not just a 'business function' but is the interface between the business and its brand(s), and their customers, consumers and the public. Our marketing communications degree is designed to address both the inward and outward facing nature of the discipline, enabling students to fully understand and critique the role and practice of marketing communications in both the business and the social context.

Our Marketing Communications course is replacing the BA (Hons) Marketing course which has been running succesfully in various forms for over 20 years.

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