International Tourism Management BA (Hons) - (Top-up)

Course content

Year 1 - Level H

Dissertation

The dissertation is seen as a major piece of independent work that involves the collection, interpretation, analysis and presentation of primary and secondary data.

The unit will develop your analytical and investigative skills. As such, the dissertation will foster the development of a critical attitude to research methodology and experimental data, and their use in formulating reasoned judgement based upon previous learning.

The production of the dissertation over a period of two academic terms will enable you to develop and focus your interest on a specific aspect of your course. The topic of investigation is normally linked to the specific subject route being followed (eg. retail, sports, hospitality, tourism, leisure, retail). Support is provided by extra-curricular and dissertation lectures and weekly tutorials with your allocated dissertation tutor.

Strategy & Leadership

In this unit, you will develop an understanding for the role and function of leadership and the different approaches and theories.

Entrepreneurship & Business Development

An increasing number of graduates find employment in small firms and, eventually, wish to start their own small business. This unit is intended to develop your knowledge and awareness of entrepreneurship and the importance of small firms, their contribution and importance both to economies in general, and to the various service sectors in particular.

Marketing Communications for Business

The unit aims to develop an appreciation of marketing communications and how they are used to influence consumer and corporate purchases of tourism products. You will be able to evaluate the effectiveness of various marketing communication plans and develop your understanding of internal communications and external marketing strategy.

Critical Issues in Tourism

This unit focuses upon the diversification of the ‘types’ and ‘styles’ of tourism destinations, products & experiences and globalisation in relation to the much increased geographical extent of tourism activity.

This course is assessed through the use of a mixture of coursework assignments and end of year examinations.