Advertising BA (Hons)

Course overview

You can still apply to BU (including through UCAS Extra). Please apply through UCAS as soon as possible; your application can only be assessed once we have received it from UCAS.

What will I study?

• The course focuses on the management, planning and development of advertising with marketing, promotion, sales, direct media, digital media and PR
• It is complemented by a perspective on communication, media and marketing methods
• It develops strategic responses to advertising and marketing communications problems, based upon a clear understanding of the marketing environment, organisations and consumers
• There are close links with industry and an extensive programme of guest lectures delivered by well-known outside speakers, to accompany academic study
• This course is accredited by the Chartered Institute of Marketing (CIM). Graduates of this course can enter the CIM qualification system at professional postgraduate diploma level
• View the detailed course content description
• Please note: this is a management and not a creative/graphic arts degree

Who should do this course?

• We are looking for creative candidates who have who have good communication and presentation skills
• Applicants will need to demonstrate a desire to work in the marketing communications industry. This might include completion of work experience in marketing, advertising, or media industries
• View the selection criteria for this course

What can I do next?

• Career opportunities for graduates go beyond advertising agencies
• Graduates from this course have found employment in marketing research, public relations, direct marketing, sponsorship, sales promotion, media agencies or within brand marketing departments
• View the career opportunities for our BA (Hons) Advertising graduates
• Many of our graduates go on to study a Postgraduate course at BU