Multiculturalism in Marketing Communications (Short Course)

Course overview

During this course you will study public and persuasive forms of communication across and within different cultural contexts - at ‘home’, internationally and in transnational environments. You will consider:

• How communication shapes cultures
• Communication within a variety of cultural groups
• How we communicate about others
• The historical development and nature of various contexts of multicultural communication.

You will be able to explore how the messages produced by the communication and media professions connect with the diversity of cultural values and attitudes held by individuals and groups. With your fellow delegates you will also consider the impact of such diversity upon communication practice.

The course has been designed to enable you to easily apply your enhanced knowledge of multicultural issues directly back into your professional experience and practice.

How you study ...

• Designed to be flexible to the needs of working professionals, this course has been designed so it minimises your time away from the workplace. You would just need to join us down in Bournemouth for two-days (a Friday and Saturday). This two-day creative retreat, kick-starts the course, gives you a chance to meet your fellow students and engage with the academic team. It will be an intensive two-days, but will be a valuable learning experience, giving you the opportunity to share ideas with like-minded professionals.
• The retreat provides a firm foundation for the following seven weeks where you will explore the concepts in more detail - using our online learning environment and discussion forums. The online element of the course helps to prepare you for the academic assignment.
• On successful completion of this assignment you will be awarded 20 academic credits (M level - Masters/Postgraduate level). These credits can be built upon by undertaking other short courses with us, working towards your own tailored postgraduate qualification.