Course content
We welcome students on this course for both full-time and part-time study.
For those wishing to complete the course on a part-time basis, the course is over two years. Students will be expected to study a minimum of three units per year, plus their dissertation towards the end of their second year. The timetable of when the units take place vary each year, however, the units are timetabled during daytime hours, and will be studied with fellow full-time and part-time students.
Semester One
Core Units
- Tourism Principles and Practice
This unit will provide you with an introduction to the general principles and main components of tourism. It is international in nature and draws on examples and practices from both developed and developing countries. It will provide you with an appreciation of the study of tourism as a domain within its own right.
- Business Strategy and Finance
The unit focuses on developing your in-depth understanding of the foundations of strategic analysis, strategic choice and related implementation strategies that usually tie into a corporation’s business decisions.
This will also include a study of corporate finance within the context of an organisation’s sources of finance, reporting and the interpretation of financial data. This is fundamental to the broader understanding of the dynamics of leisure-based industry sectors such as tourism, hospitality, events, sports and leisure.
This unit will enable you to develop competence in the areas of human resource management and organisational behaviour appropriate to the development of a career in management in the service industries.
The unit focuses on the ‘effective manager’ by investigating the key roles and functions of service industry managers and how these may be affected by the structure and culture of the operating environment particularly in international and multinational organisations.
It explores the effective deployment, development and evaluation of human resources. You will investigate the inter-relationships between organisational roles, cultures and resource allocation in organisations.
Semester Two
Pathway Units
- Marketing for Tourism & Hospitality: Principles and Practice
This unit aims to develop an understanding of the study of the principles of tourism and hospitality marketing management, so as to establish a framework upon which to understand business development and marketing planning.
Specifically, the aim of the unit is to examine the inter-relationships between customer satisfaction andmarketing organisation, research planning, budgeting, marketing programmes, strategies and communication.
This unit aims to explore the strategic and operational use of information technology in the tourism, travel and hospitality industries for both destinations and organisations.
It examines the range of available technologies and explains how they can contribute to the operations and competitiveness of particular tourism, travel and hospitality organisations.
Option Units* - choose one
- Food and Drink
- Entrepreneurship
- Sport Tourism
- Ecotourism
- Aviation, Tourism Development & Climate Change
- Conference Tourism
- International Hospitality Management
- Operations Management for the Hospitality Industry
- Tourism Planning and Projects (September intake only)
- Tourism Impacts & Sustainability (September intake only)
- eTourism Strategies
- Managing the Visitor Experience (September intake only)
- Destination Marketing & Management (September intake only)
- Retail Marketing & Consumer Behaviour (January intake only)
- Buying and Merchandising (January intake only)
- Work placement - 30 week duration
* Options will only run if enough students have chosen them.
Semester Three
