Course content
We welcome students on this course for both full-time and part-time study.
For those wishing to complete the course on a part-time basis, the course is over two years. Students will be expected to study a minimum of three units per year, plus their dissertation towards the end of their second year. The timetable of when the units take place vary each year, however, the units are timetabled during daytime hours, and will be studied with fellow full-time and part-time students.
Semester One
Core Units
- Events Principles and Practice
This unit aims to develop an understanding of the study of Events Management from the types of events to the management functions that are required to provide them. It asks why events are organised and how we measure their impact. It helps to identify the position of events as a major part of the experiential marketing concept.
- Business Strategy & Finance
The unit focuses on developing your in-depth understanding of the foundations of strategic analysis, strategic choice and related implementation strategies that usually tie into a corporation’s business decisions.
This will also include a study of corporate finance within the context of an organisation’s sources of finance, reporting and the interpretation of financial data. This is fundamental to the broader understanding of the dynamics of leisure-based industry sectors such as tourism, hospitality, events, sports and leisure.
This unit will enable you to develop competence in the areas of human resource management and organisational behaviour appropriate to the development of a career in management in the service industries.
The unit focuses on the ‘effective manager’ by investigating the key roles and functions of service industry managers and how these may be affected by the structure and culture of the operating environment particularly in international and multinational organisations.
You will explore the effective deployment, development and evaluation of human resources. It investigates the inter-relationships between organisational roles, cultures and resource allocation in organisations.
Semester Two
Compulsory Units
This unit encompasses the key components of event planning, using theories and processes of project and operational management. As part of this unit you will cover all elements of planning, designing, implementing and evaluating a variety of events. You will work with resource scheduling tools and undertake logistical planning tasks.
- Events Marketing and Communications
Marketing communications is central to all marketing activity and represents the most visible aspect of the marketing mix. The unit includes discussion on all aspects of the marketing communications mix and sets the domain within the context of events marketing.
This unit will provide you with a thorough grounding in all aspects of marketing communications and enable you to prepare an integrated events marketing communications plan.
Non-specific course units (pick 1 option*)
- Food and Drink
- Entrepreneurship
- Sport Tourism
- Ecotourism
- Aviation, Tourism Development & Climate Change
- Conference Tourism
- International Hospitality Management
- Operations Management for the Hospitality Industry
- Tourism Planning and Projects
- Tourism Impacts & Sustainability
- Marketing for Tourism and Hospitality: principles and practice
- eTourism Marketing
- eTourism Strategies
- Managing the Visitor Experience
- Destination Marketing & Management
- Work placement - 30 week duration
* Options will only run if enough students have chosen them.
Semester Three
