eTourism MSc

Course overview

The MSc in eTourism aims to demonstrate how tourism professionals can use Information Technology strategically to improve the competitiveness of their organisations. Technology is increasingly used strategically to enhance profitability and competitiveness for tourism organisations and to facilitate the planning, managing and marketing of destinations.

This course aims to explore the strategic and operational use of information technology in the tourism, travel and hospitality industries for both destinations and organisations. It examines the range of available technologies and explains how they can contribute to the operations and competitiveness of particular tourism, travel and hospitality organisations. The course also explores how tourism organisations in each sector of the tourism travel and hospitality industries can develop and use Web 1.0 and Web 2.0 technology to engage with stakeholders in order to maximise their performance, efficiency and effectiveness.

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Key Facts

Next start dates:
September 2012, January 2013, September 2013

Location:
Bournemouth University (Talbot Campus)

School:
School of Tourism,

Duration:
12/15 months full-time or 2 years with placement option; 2 years part-time

Delivery method:
Full-time, Part-time

Entry requirements:
A qualification equivalent to a UK Honours Degree, 2:1 or above. Applicants are encouraged to provide details of relevant work experience.
Further details about entry requirements

Relevant subjects:
All subjects are considered but related subjects may prove advantageous.

If English is not your first language:
IELTS 6.0 (Academic) or above.
International entry requirements

Course reference:
MSETF

Related courses:
Tourism, Hospitality and Events

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